News &
Affiliate Guides

Tips and strategies on affiliate marketing, poker, casino, sportsbook, and eWallets. Stay up to date with the iGaming affiliate world.

AFFILIATE
Eva KostevcEva KostevcJune 7, 2026

What is a Postback URL (S2S Tracking)?

Learn what a Postback URL means in affiliate marketing, how server-to-server tracking works, and why accurate tracking matters for clicks, registrations, deposits, and commissions.

AFFILIATE
Eva KostevcEva KostevcJune 7, 2026

What is Conversion Rate in Affiliate Marketing?

Understand conversion rate in affiliate marketing, see how the formula works, and learn how affiliates use this metric to turn traffic into signups, deposits, and revenue.

Eva KostevcEva KostevcMay 31, 2026

What CRS 2.0 Means for Affiliates Promoting eWallet Offers

Learn what CRS 2.0 means for iGaming affiliates, eWallet traffic, and Skrill and NETELLER affiliate campaigns.

AFFILIATE
Eva KostevcEva KostevcMay 25, 2026

What is CPL (Cost Per Lead) in Affiliate Marketing?

Discover how CPL works in affiliate marketing, why leads matter, and how affiliates can earn from qualified user interest.

Eva KostevcEva KostevcMay 25, 2026

What is EPC (Earnings per Click) and Why It Matters?

Learn what EPC means in affiliate marketing, how to calculate it, and why it helps affiliates measure traffic quality and campaign performance.

AFFILIATE
Eva KostevcEva KostevcApril 23, 2026

What Are VIP Accounts and Exclusive Offers in Affiliate Marketing

If you’ve spent any time in iGaming or affiliate marketing, you’ve probably heard the term “VIP Account” quite often.

AFFILIATE
Eva KostevcEva KostevcApril 23, 2026

How to Prepare and Maximize Profits During Promotional Periods in iGaming

Learn how exclusive offers, seasonal promotions, and smart campaign preparation can help affiliates increase conversions and maximize profits in iGaming.

AFFILIATE
Eva KostevcEva KostevcApril 13, 2026

Affiliate Marketing Guide by Paynura: Sub-Affiliates Explained

Learn what sub-affiliates are, how sub-affiliate programs work, and how affiliates can build an additional passive income stream by referring other affiliates.

Eva KostevcEva KostevcApril 8, 2026

Affiliate Marketing Guide by Paynura: GEOs Explained (Tier 1, Tier 2, and Restricted Markets)

Learn what GEOs mean in affiliate marketing, how Tier 1, Tier 2, and restricted markets differ, and how to choose the right countries to maximize your earnings.

AFFILIATE
Eva KostevcEva KostevcMarch 30, 2026

Creatives in Affiliate Marketing Explained by Paynura

Learn how creatives in affiliate marketing improve conversions, what types of creatives exist, and how to use them to maximize your performance.

AFFILIATE
Eva KostevcEva KostevcMarch 24, 2026

Tracking in Affiliate Marketing Explained by Paynura

Affiliate marketing is all about performance. But how do you actually know which clicks, signups, and deposits came from your traffic? That’s where tracking comes in.

AFFILIATE
Eva KostevcEva KostevcMarch 16, 2026

Affiliate Marketing Guide by Paynura: Hybrid Deals Explained

Learn how Hybrid deals combine Revenue Share and CPA Deals into one affiliate model, giving you both fast payouts and long-term earning potential.

News & Guides | Paynura