With the right strategy, you can turn limited resources into a competitive advantage. How smaller casino affiliates shake the business.
In a world of highly competitive affiliate players, who stands a chance to breakthrough as a small fish in casino affiliate marketing?
What are the casino affiliate giants forgetting? What is their Achilles heel?
In this article, we take a deep dive into casino affiliate marketing. Who are the Davids and Goliaths of the casino vertical?
In casino affiliate marketing, several prominent players drive significant traffic to their sites. For instance, everybody knows Gambling.com. It’s a machinery that employs more the 100 people and is absolutely one of the most prominent players in the affiliate industry. In terms of content, they provide gambling news, gambling strategy, and gambling guides. They position themselves as a news agency on gambling, which is their key to winning organic traffic.
Yes, absolutely. While the big players want to scoop the broad audience, they usually forget about what players need.
Most of the online casino clients won’t play the whole array of games. Our advice on smaller affiliates is:
Find a niche, explore it, and offer the most detailed insight possible.
Probably you won’t win the heart of Google on keywords like gambling or gaming but you can for sure become the king of video slots. If you pair that with great offers and bonuses, you will soon drive the best traffic possible: Word to mouth.
Marketers agree on one thing, the key to success is quality. No matter if you are big or small fish, clients always look for quality service.
If you can provide relevant information and high-quality services, you will develop a loyal customer base that will use your site as a gateway for their casino experience.
In casino affiliate marketing, these are small players that are creating serious revenue despite the odds.
Captain Charity offers up to date casino reviews, casino guides, and tutorials about the most popular casino games like baccarat, roulette, video slots.
The real value of the site is the scope of reviews, as Captain Charity provides a wide specter of online casinos so that you can find all casino-related information in one place. If you are new to igaming, this site offers free educational content about online casino games.
The Gambler 24 provides casino news, casino conferences, casino guides and pairs it with entertainment. In focus are new casino reviews for all looking for new sites and new slot machines, for all that are feeling adventures.
This site is all about the casino landscape which is was and deep as the jungle. It will help you navigate through new offers and casinos that emerge almost every day. The Online Casino Monkey's mission is to provide relevant information in perspective, so you don’t have to bother with the nitty-gritty every time you go to a new casino site. Regard them as your guide in the casino jungle.
As we mentioned earlier, find your niche and provide the best information possible. Roulette 22 is the place for learning about different types of roulette, terminology, game rules, strategies, how to manage your roulette bankroll, your odds, various bets, etc. If you are new to the game, this is the place to go first.
And, of course, as an affiliate runs the site, this is as well your guide to best casinos for playing roulette.
Affiliates offer casino deals and bonuses via various casino affiliate programs or affiliate networks. An affiliate network provides:
Affiliates that offer more than one casino brand on their website have two options. Either they sign up to various affiliate programs or one affiliate network (with a wide range of affiliate offers).
Paynura started as an affiliate program for ewallets like Skrill and Neteller. As the majority of clients come from sportsbook, poker, and casino, the program elevated into a network.
The focus is on support for affiliates, exclusive offers, and selected affiliate deals.
For affiliates that want to promote 888, Coral, Americas Cardroom, bet365, Bwin, Betfair, and other casino, poker, or sportsbook products, we have them all.
Opening a Paynura account is free at all times. Plus, you get access to:
When it comes to casino affiliate marketing, don’t try to compete with the big players. Try to outsmart them by providing services that they have missed.
Based on a few examples of affiliates with casino websites, we tried to explain the importance of providing quality service in your niche. Even when you don’t have a huge team.
For affiliate offers and links, we suggest you find a niche affiliate network with reliable tracking and commission payments.
Stay true to your niche and provide a superb user experience. Good luck!
