Eva Kostevc in AFFILIATE
Jan. 22, 2024

I'm a professional writer, social media strategist and poker enthusiast. I believe in all things affiliate!

The Ultimate Guide to iGaming Affiliate Marketing in 2024

Master affiliate marketing in 2024 with our ultimate iGaming affiliate marketing guide 2024.

The Ultimate Guide to iGaming Affiliate Marketing in 2024

Whether you're a seasoned affiliate marketer or a newcomer, join us as we explore the essentials of iGaming affiliate marketing, providing you with all the insights you need to thrive in this dynamic industry.

The igaming industry continues to thrive and evolve, making affiliate marketing an essential component of success in 2024. In this comprehensive guide, we will delve into the strategies and tactics that affiliate marketers can employ to maximize their earnings and make a lasting impact in the ever-changing landscape of igaming affiliate marketing.

Elevate your strategies, stay ahead of trends, and maximize affiliate earnings.

What is Affiliate Marketing?

Affiliate marketing is a lucrative practice where individuals, known as affiliates, can earn income by promoting and marketing the products and services of other companies. Affiliates earn affiliate commissions for every sale or successful referral. 

Affiliate Marketing

The beauty of igaming affiliate marketing lies in its win-win nature. On one hand, companies can expand their customer base without incurring upfront costs. On the other hand, affiliates can earn lucrative commissions for their marketing efforts. It's a mutually beneficial relationship that drives growth and profitability for both parties involved.

What is iGaming Affiliate Marketing?

iGaming Affiliate Marketing is when affiliates promote online gambling sites like casinos and sports betting through their websites and social media channels. iGaming affiliate marketing is similar to traditional affiliate marketing, but it specifically caters to the distinct characteristics of the online gaming industry. Affiliates earn commissions for bringing in players to these online platforms.


Igaming Affiliate Marketing

How does affiliate marketing work?

Affiliate marketing involves a seller providing unique links to affiliate marketers, who use them to promote products. These links, specific to each affiliate, allow easy tracking of sales.

How does affiliate marketing work

When a potential client clicks an affiliate link, a cookie is stored on their browser, identifying the affiliate for commission purposes. Even if the purchase isn't immediate, the affiliate still earns credit as long as it occurs before the cookie expires.

For example, if a buyer clicks on a 30-day cookie affiliate link but delays the purchase, the affiliate still gets credit if the buyer purchases within that timeframe.

Who are iGaming Affiliates?

iGaming affiliates are partners who collaborate with online gaming platforms directly or via an iGaming affiliate network to promote their services and earn commissions.

They use unique tracking links and promotional materials to drive traffic and receive compensation based on player activities. 

Affiliate Earnings Formula

iGaming affiliates contribute to the success of online iGaming brands.

IGaming Affiliates

Here's a breakdown of the key players in iGaming affiliate marketing:

iGaming Affiliates

People or businesses promoting games from iGaming providers like casinos, betting, and poker sites through social media, blogs, and videos.

iGaming Providers

The creators of games and services. They pay affiliates for successful promotions directly or through iGaming Affiliate Networks.

iGaming Affiliate Networks

Networks that provide multiple affiliate programs, so that affiliates can have an easier access to brands they want to promote, and usually offer better conditions than affiliate programs directly. 


Referrals who use the iGaming affiliate product or services via affiliate links. 


Top Platforms and Events for iGaming Affiliates

When it comes to iGaming affiliate platforms, several top contenders offer great opportunities for affiliate marketers. These platforms provide various benefits, including a wide range of offers, competitive commission rates, advanced tracking and reporting tools, and reliable payment systems. 

IGaming Affiliate Events

Ultimately, the best iGaming affiliate platform for you depends on your specific needs and preferences. Consider factors like the range of available offers, commission rates, marketing tools, and overall support to find the platform that aligns with your goals and maximizes your earning potential.

Affiliates can boost online gaming business by joining affiliate platforms, and by networking at established iGaming affiliate marketing events. 

Here are iGaming industry's top events. 

iGB Affiliate Conferences

iGB Affiliate Conferencesare key gatherings for professionals in the affiliate marketing sphere. These events offer insights, workshops, and networking opportunities for affiliates seeking to enhance their strategies and collaborations.

Affiliate Summit

Affiliate Summitis a premier event uniting affiliate marketers, advertisers, and vendors. It serves as a platform for networking and learning about the most recent innovations and trends in affiliate marketing.

SiGMA (Summit of iGaming Malta)

SiGMAis a global iGaming event in Malta that attracts affiliates, operators, and suppliers. With conferences, exhibitions, and networking opportunities, SiGMA is essential for staying abreast of industry developments.

iGB Live 7 / Amsterdam Affiliate Conference (AAC)

iGB Liveis a comprehensive event encompassing various conferences and networking opportunities. Covering a broad spectrum of iGaming, including affiliate marketing, it is a valuable resource for professionals exploring industry trends. The Amsterdam Affiliate Conference is a leading event solely dedicated to affiliate marketing. Affiliates gather to discuss trends, attend workshops, and foster partnerships with operators, making it a pivotal event in the industry calendar.


What are iGaming Affiliate Networks?

iGaming affiliate networksserve as a central hub for affiliates, offering them easy access to various programs, efficient performance tracking, and timely payments. 

By utilizing these networks, affiliates can streamline their operations and maximize their earnings in the fast-paced world of iGaming. With a wide range of programs available in one place, affiliates can easily explore different niches and markets, identify the most lucrative opportunities, and optimize their promotional efforts accordingly.

Additionally, these networks provide:

  • advanced tracking tools and comprehensive reporting features,
  • enabling affiliates to monitor the performance of their campaigns in real-time and
  • make data-driven decisions to enhance their results. 

The network's prompt and reliable payment systems ensure that affiliates receive their earnings on time, providing them with financial stability and incentivizing continued engagement. 

By leveraging iGaming affiliate networks, affiliates can harness the power of centralized platforms to enhance their affiliate marketing.


Who's Making the Most Money in the Affiliate Industry?

Several affiliates are turning their online presence into profitable ventures. Let’s dive into who these movers and shakers are and how they're making a mark in this lucrative field.

Influencers: Masters of Their Realm

Their golden hour has arrived! Influencers are the new-age celebrities of the digital world. By promoting top-tier iGaming brands, these influencers can offer sweet deals and exclusive perks to their audience. Think of them as the bridge between high-stake games and eager players. Every click, every sign-up through their referrals, translates into substantial earnings. 

Content Creators: The Community Builders

These are the storytellers, the educators, and the deal-sharers of the iGaming affiliate marketing world. By sharing exclusive deals and insider tips, they don't just capture attention; they cultivate a thriving community. Each piece of content acts like a magnet, attracting viewers and guiding them towards affiliate links. The result? A steady stream of income generated from the trust and value they offer their audience.

Tipsters and Forex Groups: The Value Adders

WhatsApp and Telegram have become hotbeds for iGaming enthusiasts seeking insider tips and unbeatable deals. Affiliate link here? Pure gold. But the trick isn't just about sharing links; it's about adding real value, not noise. And where value is given, money will follow.

The Connectors: The Sub-affiliate Specialists

In sub-affiliate programs, the key lies in connecting influencers to affiliate networks. Those who act as connectors open up avenues for influencers and themselves to earn. This approach is a straightforward yet effective strategy: when they earn, so do the connectors, amplifying profits through strategic networking.

iGaming Affiliate Channels

The iGaming industry has grown exponentially in recent years, and affiliate marketing has played a significant role in its success. As we look ahead to 2024, iGaming affiliates must understand the various channels available to them. In this section, we will explore some of the most effective iGaming affiliate channels and provide expert insights to help you maximize your marketing efforts.

Affiliate Marketing Strategy Content Marketing

Content marketing remains one of the most powerful and versatile channels for iGaming affiliates. By creating high-quality and engaging content, such as blog posts, articles, and reviews, you can attract and educate your audience. Remember to focus on relevant keywords and optimize your content for search engines to boost visibility.

Social Media

Social media platforms, such as Facebook, Twitter, and Instagram, offer immense opportunities for iGaming affiliates to connect with their target audience. Utilize these channels to share your content, engage with users, and build a strong online presence. Additionally, consider collaborating with influencers to amplify your reach and credibility.

Email Marketing

While some may argue that email marketing is outdated, it remains a highly effective tool for iGaming affiliates. Building an email list allows you to establish direct communication with your audience, nurture relationships, and promote relevant offers and updates. Personalization and segmentation are key to achieving success in email marketing.

SEO (Search Engine Optimization)

Employing effective SEO strategies is crucial to increase your visibility in search engine results. Invest time in keyword research, on-page optimization, and link building to improve your website's organic rankings. Higher rankings mean more organic traffic, which can lead to increased conversions and revenue.

Paid Advertising

Paid advertising can be a game-changer for iGaming affiliates, enabling you to reach a wider audience quickly. Platforms like Google Ads and social media advertising allow you to target specific demographics and interests. However, it's essential to set clear goals and closely monitor your campaigns to ensure a positive return on investment (ROI).

Push Notifications

Push notifications have become an effective way to engage users and drive conversions. By sending targeted and timely notifications to your audience's devices, you can alert them to new offers, promotions, or content. However, be mindful not to overwhelm users with excessive notifications, as it may lead to opt-outs or dissatisfaction.

Today, iGaming affiliates have multiple channels at their disposal to promote their offers effectively. By leveraging content marketing, social media, email marketing, SEO, paid advertising, affiliate networks, and push notifications, you can elevate your affiliate marketing efforts and maximize your success in the dynamic iGaming industry. 

Stay innovative, stay focused, and adapt to emerging trends to maintain your competitive edge.

Dive Into the Igaming Verticals  

There are numerous ways for an iGaming affiliate to earn a commission, and success largely depends on matching the right kind of offer with the appropriate audience. 

  • Online Casino
  • Poker
  • Sportsbetting
  • Forex 
  • Ewallets

The most successful affiliates make the best revenue in the vertical with the most experience. 

iGaming Verticals: Poker, Casino Sportsbook, Ewallets

If someone has been playing online poker for ten years, they can monetize expertise by providing advice as an affiliate. 

E-Wallets like Skrill,Neteller,Payz, and AstroPay have become essential in the iGaming industry. They offer a secure and efficient method for players to deposit, withdraw, and manage their funds. Ewallets cater to the gaming industry and present a lucrative opportunityfor poker, casino, and sportsbook affiliates. 

For example, if you are a sportsbook affiliate, your clients follow your advice when placing bets. If you add e-wallets to your portfolio, you can earn a commission from the e-wallet affiliate program and from the sportsbook affiliate program at the same time. When your referrals deposit to bet365 with Skrill, you will earn Revenue Share from bet365 and Rev Share from Skrill on the same customer. 

How to start as an iGaming Affiliate Marketer?

Follow this simple step-by-step guide to navigate the first steps in becoming a successful iGaming affiliate.

Affiliate Marketing Step By Step

Step 1: Find an iGaming Niche

Identify a niche within the iGaming industry that aligns with your interests, knowledge, and potential target audience. Whether it's online casinos, sports betting, poker, or eSports, choosing a niche will allow you to tailor your efforts effectively.

Step 2: Choose a Channel

Select the communication channels through which you will engage with your audience. Options include websites, blogs, social media platforms, email newsletters, or a combination. Your choice should reflect where your target audience is most active.

Step 3: Choose an iGaming platform to Promote

Carefully research and select reputable iGaming platformsthat resonate with your chosen niche. Consider factors such as brand reputation, commission rates, and the attractiveness of the offers to your potential audience.

Step 4: Join an iGaming Affiliate Network

Connect with established iGaming affiliate networksto gain access to a wide array of affiliate programs. Specialized iGaming networks provide a platform to choose from various affiliate programs, ensuring flexibility and scalability.

Step 5: Create High-Quality Content

Content is king in the iGaming affiliate marketing world. Create content that is of high quality, informative, and engaging, adding value to your audience. This could include reviews, guides, tips, and other relevant content. Incorporate SEO best practices to enhance the visibility of your content.

Step 6: Build an Audience

Focus on creating a targeted and engaged audience for your chosen channel. Leverage social media, SEO, and other marketing techniques to drive traffic to your content. Interact with your audience, respond to comments, and continually refine your approach based on user feedback.

Tips for iGaming Affiliates

Our top-performing affiliates are here to unveil their secret sauce - the strategies and insider tips that have catapulted them to the forefront of affiliate marketing.

Craft Captivating Content

Dive into creating compelling articles, engaging blog posts, or vibrant social media content that spotlights the perks and features of eWallets. Need a spark of inspiration? Check out a stellar example here.

Zero in on Niche Communities

Identify and immerse yourself in forums and groups where casino buffs, sportsbook enthusiasts, or Forex traders congregate. It's in these niche spaces where your affiliate links can truly shine and convert.

Forge Partnerships with Content Sites

Seek out and collaborate with gambling, trading, or financial advice sites that are yet to explore affiliate partnerships. Your affiliate link can not only add value to their content but also open up new revenue channels for both of you.

Expand with Sub-Affiliate Opportunities

Extend your network by proposing sub-affiliate arrangements, creating a win-win situation for both parties.

Leverage Testimonials and Case Studies

Nothing speaks louder than success stories and real-life examples. Share how eWallets have transformed user experiences, lending credibility and a personal touch to your promotional efforts.

Stay on the Pulse of Industry Trends

The digital world is always evolving, and so should your strategies. Keep your finger on the pulse of the latest in eWallet technology and trends, ensuring your promotional tactics remain fresh, relevant, and irresistibly appealing.

Final Advice: Join a smart affiliate network 

As we wrap up our exploration of the dynamic world of affiliate marketing, let's shine a spotlight on why affiliate networks are transforming the game for affiliates everywhere. 

Affiliates who join an affiliate network work smarter, not harder. 

This is why: by joining an iGaming affiliate network, affiliates get access to best gaming affiliate programs without registering to every affiliate program. Instead, they just request specific affiliate links. Also, network affiliates have accumulated reporting, which means that their the performance for different promotions is already aggregated in the system. 

And finally, affiliate networks work with multiple affiliates and have a support team that can directly answer all the predicaments of the affiliate business, provide marketing material, and help you develop a marketing strategy. 

In conclusion, the world of igaming affiliate marketing in 2024 presents immense opportunities for affiliate marketers.

By joining the right affiliate programs, utilizing effective affiliate management services, leveraging social media and push notifications, optimizing for SEO, and exploring influencer marketing, you can position yourself for success and maximize your earnings in this thriving industry.

Stay focused, adapt to the changing landscape, and consistently deliver value to your target audience to thrive in the ever-evolving world of igaming affiliate marketing.

Start your affiliate journey the smart wayand the force will be with you. 

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